

Serge Darrieumerlou

Areas of expertise
Strategie & Vision
Helping organizations clarify their DNA, articulate a compelling vision, and build desirable futures that provide clear direction and collective momentum.
Foresight & Future Scenarios
Supporting decision-making through the development of forward-looking scenarios, alternative trajectories, and 5-10 year visions in an uncertain world.
Permanent Transformation
Embedding organizations in a continuous movement of progress-going beyond traditional change management to create a living, shared, and sustainable dynamic.
Transformation in the Age of AI
Guiding leaders and teams through the cultural and organizational shifts driven by AI, connecting technology, humanity, and purpose.
Strategic Innovation & Business Models
Designing coherent innovation strategies, aligning products, services, and business models, and turning weak signals into concrete opportunities.
Social Innovation, CSR & Regrowth
Reinventing value creation through Recroissance®, (regrowth) shaping a more inclusive and sustainable economy, transforming CSR into a true impact strategy, and imagining new useful and human-centered models.
Design for the Many & Frugal Innovation
Developing solutions for the many: simple, robust, accessible, and adapted to real-life uses, especially in emerging markets, through the Design for the Many approach.
Individual Leadership & Human Management
Developing authentic leadership grounded in trust, recognition, responsibility, posture, listening, and relational maturity.
Collective Leadership & Collective Intelligence
Transforming groups into engaged collectives, fostering cooperation, and unlocking a collective intelligence that goes beyond the sum of individuals.
Facilitation, Co-creation & Collective Intelligence
Designing and leading co-creation workshops, strategic seminars, and vision sessions to mobilize collective intelligence around meaningful and inspiring projects.
Key Milestones
Depuis 2015 ACTIVATE INNOVATION
Co-fondateur - Conférencier - Auteur
Expert en stratégies de transformation permanente, prospective, innovation et recroissance.Accompagnement de dirigeants, entreprises, universités, institutions et territoires en France et en Europe.
2019 - 2023 INOVORA France & INOVORA India Design Network
Co-fondateur
Création d’un réseau international d’innovation Design for the Many®, dédié à l’innovation frugale et inclusive.
2015 - 2019 SOMFY GROUP
Directeur Innovation
Définition de la stratégie d’innovation du Groupe pour les différentes marques du groupe au niveau mondial
Creation d’une cellule de prospective
2008 - 2015 SOMFY FRANCE
Directeur Général
Transformation de l’entreprise, développement de nouvelles activités, digitalisation.
2008 - 2015 Kbane - Groupe ADEO
Administrateur
Membre du Conseil d’administration
DECATHLON
2005 - 2008 Directeur adjoint / DAF Diversification
Deputy Director - Diversification & CFO
Pilotage de la stratégie de diversification du Groupe
Lancement de 13 nouveaux concepts, dont decathlon.com.
2003 - 2005 NOVADRY - Première marque de composant de DECATHLON
Responsable de la marque de composants.
Réorganisation industrielle de DECATHLON Production en marques de composants
1999 - 2003 DECATHLON INNOVATION
Responsable Innovation
Création de la plateforme innovation de DECATHLON
Responsable innovation des marques Quechua & Tribord
(Saga d’innovation dont tente 2secondes, ski Wedze,..)
1996 - 1999 DECATHLON FINANCE
Responsable organisation financière internationale
DAF PROMILES, société de négoce international de DECATHLON
1992 - 1996 GRANDS MOULINS DE PARIS, Allemagne
VSNE - Directeur financier & logistique
1989 - 1992 EDHEC Business School / Finance
Mémoire : « Analyse du risque en capital-création »