

Serge Darrieumerlou

Areas of expertise
Strategie & Vision
Helping organizations clarify their DNA, articulate a compelling vision, and build desirable futures that provide clear direction and collective momentum.
Foresight & Future Scenarios
Supporting decision-making through the development of forward-looking scenarios, alternative trajectories, and 5-10 year visions in an uncertain world.
Permanent Transformation
Embedding organizations in a continuous movement of progress-going beyond traditional change management to create a living, shared, and sustainable dynamic.
Transformation in the Age of AI
Guiding leaders and teams through the cultural and organizational shifts driven by AI, connecting technology, humanity, and purpose.
Strategic Innovation & Business Models
Designing coherent innovation strategies, aligning products, services, and business models, and turning weak signals into concrete opportunities.
Social Innovation, CSR & Regrowth
Reinventing value creation through Recroissance®, (regrowth) shaping a more inclusive and sustainable economy, transforming CSR into a true impact strategy, and imagining new useful and human-centered models.
Design for the Many & Frugal Innovation
Developing solutions for the many: simple, robust, accessible, and adapted to real-life uses, especially in emerging markets, through the Design for the Many approach.
Individual Leadership & Human Management
Developing authentic leadership grounded in trust, recognition, responsibility, posture, listening, and relational maturity.
Collective Leadership & Collective Intelligence
Transforming groups into engaged collectives, fostering cooperation, and unlocking a collective intelligence that goes beyond the sum of individuals.
Facilitation, Co-creation & Collective Intelligence
Designing and leading co-creation workshops, strategic seminars, and vision sessions to mobilize collective intelligence around meaningful and inspiring projects.
Key Milestones
Since 2015 ACTIVATE INNOVATION
Co-founder, speaker, author & expert in transformation strategy and Recroissance®
2019 - 2023 INOVORA France & INOVORA India Design Network
DESIGN FOR THE MANY Innovation Network
2015 - 2019 SOMFY GROUP - Innovation Director
2008 - 2015 SOMFY FRANCE - Chief Executive Officer
2008 - 2015 Kbane - ADEO Group - Board Member
DECATHLON
2005 - 2008 Deputy Director & CFO Diversification
Launch of 13 retail concepts, including decathlon.com
2004 - 2005 NOVADRY - Brand Manager - Component Division
Reorganization of DECATHLON Production into component brands
1999 - 2003 DECATHLON INNOVATION
Creation of DECATHLON’s Innovation Platform
Head of Innovation for Quechua & Tribord
1996 - 1999 DECATHLON FINANCE
Head of International Financial Organization
CFO PROMILES
1992 - 1996 GRANDS MOULINS DE PARIS, Germany
International Financial & Logistics Director (VSNE)
1989 - 1992 EDHEC Business School / Finance
Thesis: “Risk Analysis in Venture Capital Creation”