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Building Your Customer R&D: Putting People Back at the Heart of Innovation
The Client at the Heart of the Company The idea that the client should be at the heart of the company is often repeated but too rarely embodied. Because today’s client is no longer just a buyer: they are a citizen, a “consum-actor”, a member of communities, and a bearer of values. They choose brands as much for their meaning as for their products. They want to participate, co-create, and be recognized as a full-fledged actor of progress. Why Create a Customer R&D? For several
Laurence DARRIEUMERLOU
1 day ago4 min read


Nobel Prize in Economics 2025 -Reinventing Growth: From Creative Destruction to Permanent Transformation
The 2025 Nobel Prize in Economics awarded to Philippe Aghion and Peter Howitt reminds us of a fundamental truth: growth doesn’t fall from the sky. It is built, day after day, through the ability of individuals, companies, and territories to innovate, learn, and reinvent themselves. From Solow to Aghion: Understanding the Real Engine of Growth In the 1950s, Robert Solow , a researcher at MIT, showed that a country’s growth depended on two main factors: capital and labor. B
Laurence DARRIEUMERLOU
Oct 173 min read
AI and Permanent Transformation: From Computing Power to the Power of Collective Imagination
Artificial intelligence is not just another technological revolution. It is a deep undercurrent reshaping the way organizations think,...
Laurence DARRIEUMERLOU
Oct 93 min read
The art of generating your own questions in a complex world
The Tyranny of Quick Answers We live in a world of constant urgency. In business, everything must move fast: strategic plans,...
Laurence DARRIEUMERLOU
Oct 92 min read


What is permanent transformation?
Permanent transformation explained in under 5 minutes! Soon translated in English !
Laurence DARRIEUMERLOU
Oct 91 min read


Why Permanent Transformation?
In every company, everyone feels deep down the need to change, evolve, and constantly adapt to the shifts in their environment. Yet this...
Laurence DARRIEUMERLOU
Oct 12 min read
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