The Client at the Heart of the Company The idea that the client should be at the heart of the company is often repeated but too rarely embodied. Because today’s client is no longer just a buyer: they are a citizen, a “consum-actor”, a member of communities, and a bearer of values. They choose brands as much for their meaning as for their products. They want to participate, co-create, and be recognized as a full-fledged actor of progress. Why Create a Customer R&D? For several

The 2025 Nobel Prize in Economics awarded to Philippe Aghion  and Peter Howitt  reminds us of a fundamental truth: growth doesn’t fall from the sky. It is built, day after day, through the ability of individuals, companies, and territories to innovate, learn, and reinvent themselves. From Solow to Aghion: Understanding the Real Engine of Growth   In the 1950s, Robert Solow , a researcher at MIT, showed that a country’s growth depended on two main factors: capital and labor. B

Artificial intelligence is not just another technological revolution. It is a deep undercurrent reshaping the way organizations think,...

The Tyranny of Quick Answers We live in a world of constant urgency. In business, everything must move fast: strategic plans,...

Permanent transformation explained in under 5 minutes! Soon translated in English !

In every company, everyone feels deep down the need to change, evolve, and constantly adapt to the shifts in their environment. Yet this...